Who we serve  /  Boutique hotels

A hotel guests remember, ready on opening day.

New build, conversion, PIP renovation or rebrand: SOV gives the property one accountable partner for sourcing, scoping and delivering creative work, so your team isn't managing a stack of independent vendors.

Get started Ways to work with us
A geometric pyramid painting by Micah The Artyst hung above a leather sofa against a brick wall

What's on your plate

Opening dates don't move.

Art and programming are often the last line on the punch list, and the first thing guests notice.

A fixed opening date

Pre-opening schedules leave no room for a commission that arrives late or a creative nobody can reach.

Brand standards

Work has to fit the flag, the design intent and the FF&E package, and still get ownership to say yes.

Guests on property

Renovations happen while you are open. Installs can't block the lobby or wake a floor.

Costs after approval

A price that grows after the PO, through freight, framing or "extras," breaks the budget.

Maintenance

Housekeeping and engineering have to live with the work for years.

Generic art

Pieces that could hang in any hotel, anywhere, and tell guests nothing about where they are.

“SOV gives the property one accountable partner for sourcing, scoping and delivering creative work.”

What you get

One partner from brief to opening week.

Predictable delivery

Milestones mapped to your pre-opening schedule, with approvals you can see.

Brand alignment

Concepts reviewed against brand standards and your designer's package before anything is made.

Local relevance

Creatives from the destination, and story research that gives the property a point of view.

Photogenic moments

An arrival moment, a lobby focal point and live programming guests share.

A clear install plan

After-hours windows coordinated with engineering, so operations keep running.

Repeatable across properties

Saved standards and a preferred roster for the next opening or the next phase.

How it runs for you

From first call to closeout.

One SOV project lead the whole way, and one project room where every approval, file and payment lives.

Get started
  1. Design development
    Brief and site walk

    Goals, guest profile, brand standards and the story of the place. We walk the property with you or your designer.

  2. As FF&E is specified
    Curated shortlist and concepts

    Three to five vetted creatives with reasons. Paid concept rounds, reviewed against brand standards.

  3. Before the PO
    Scope, budget and rights

    One total investment, every line visible, photography and marketing rights written in.

  4. Construction
    Production

    Milestones submitted for your approval, with progress photos in your project room.

  5. Pre-opening
    Install

    After-hours install windows, condition reports and sign-off before soft opening.

  6. Opening week
    Launch

    Live music, live painting or a local makers moment, plus photo and video for your marketing team.

  7. After opening
    Closeout and next phase

    Care notes for housekeeping, a collection record, and a plan for guest rooms or the next property.

What we plan around

The fine print, handled early.

Codes, permits, approvals and rights are part of the job. We flag what applies in the first conversation and build it into the schedule and the budget.

Brand standards and design intentOwnership and asset manager approvalInstall windows and guest disruptionFire code and flame-spread ratings for textilesADA clearances for wall-mounted workHistoric conversions and preservation reviewPhotography and marketing rightsHousekeeping and maintenance

What you can commission

Lobby statement pieceArrival momentGuest-room art programRestaurant and bar muralsRooftop and lobby live musicOpening-week activationLocal maker collaborationsLaunch photo and video

Not sure what fits? Pick "Not sure yet" in the brief, and we'll recommend a direction.

Ways to work with SOV

Choose how you want to start.

Three tiers, from self-serve to a year-round program. Pick the one that sounds like you.

Tier 1 · Self-serve

Post an opportunity

You choose. SOV gives you the platform.

YouPost the project, review who applies and pick your creative, or invite someone you already know.
sovShares it with our vetted network and gives you agreements, payments and a project room.
Post an opportunity Tier 2 · Full service

Curated match

SOV finds the creative and runs it with you.

YouShare your goals, budget and timing. Choose from a shortlist. Approve each milestone.
sovWrites the brief, shortlists 3 to 5 creatives, and runs agreements, insurance, permits, install and payment with one lead.
Start a curated match Tier 3 · Ongoing

Creative program

Several spaces or year-round, one partner.

YouSet your standards and approve each project.
sovPlans the year, keeps a preferred roster, runs every project and reports across all your sites.
Plan a program

Every tier: vetted creatives, line-by-line pricing, and creatives never pay to take part. Software plans start with a free 30-day trial. Not sure which fits? Book a 20-minute call.

Questions we hear

Before you reach out.

More answers on how it works.

We already have a designer, and maybe an art consultant.

Good. We work alongside your design team. We can source local creatives for the pieces they specify, handle delivery for a creative they found, or run the whole program.

Can you do guest rooms at scale?

Yes. Most properties use originals in public areas and licensed editions in rooms. We source both and write the rights into the agreement.

Will the install disturb guests?

We plan installs around occupancy, in after-hours windows agreed with your engineering team, and we leave the space clean.

Talk with us

Rather talk it through first?

Not ready for a brief? Start with a conversation. A person on our team writes back, and there is no obligation.

Book an intro callTwenty minutes on your space, your goals and your timing.Pick a time Send us a messageA question, a partnership idea, or a project that does not fit a form.Write to us Email the founderfounder@sovcreativebrokerage.comSend an email
Next pathResidential and mixed-use